GoWit is now a member of IAB Retail Media Committee

March 17, 2022

We are expanding our reach into retail media advertising at GoWit through IAB Retail Media Committee 

By March 2022 GoWit employees are appointed to IAB Retail Media Committee among other committees and working groups under IAB US and IAB Tech Lab. 

To reduce friction in the buying and selling process, and to educate the marketplace around first party data, publisher practices, ROI delivery and shifting consumer behaviors, the Retail Media Network Committee brings together buyers, sellers, and ad tech solutions in the retail media space.

By being an active member and gaining knowledge through IAB’s experience, GoWit looks forward to providing cutting-edge angles to ideas and contributing to the retail advertising environment. As IAB members, we appreciate the opportunity to serve on the IAB’s councils & working groups that advance industry research and set industry policy.

About IAB:

IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry to power the global media and marketing industry. The trade group conducts critical research on interactive advertising, while educating business stakeholders of any kind on the importance of digital marketing. Founded in 1996, IAB is headquartered in New York City.

https://www.iab.com/ 

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