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Read the latest blog posts on AdTech topics here, published every week on Thursdays!

Last Posts

Why Should Marketplaces Work with Ad-Tech Providers in Building In-House Ad Business?

Mar 30, 2022

Retail Media Advertising (RMA) business is booming and has no signs of slowing down. This growth can be evidenced by the stellar financial performance

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6 min read

Introduction to Retail Media Ad Types

Mar 4, 2022

Been spending more time online shopping recently? You are not alone! It is no secret that the pandemic has accelerated online shopping, leading to a p

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7 min read

Header Bidding vs. Open Bidding

Feb 24, 2022

Programmatic advertising has one clear goal: to increase efficiency for advertisers and publishers. Fundamental to programmatic advertising is header

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6 min read

What are Retail Media Ads?

Feb 10, 2022

In recent years, there has been a lot of buzz around the topic of retail media within the space of digital advertising.

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7 min

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Other Posts

The Future of Advertising in a Cookieless World Part ii: ID

Hardly any other topic dominates the programmatic ecosystem as strongly as the search for identity solutions for the future.

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9 min read

Programmatic Advertising Essentials: What Is A Preferred Deal?

Essentially, preferred deals are based on direct agreements between advertisers and publishers.

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4 min read

What are Retail Media Ads?

In recent years, there has been a lot of buzz around the topic of retail media within the space of digital advertising.

Read more

·

7 min

What is Ad Verification?

As the digital market budgets has grown rapidly, transparency have become inevitable.

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5 min read