Read the latest blog posts on AdTech topics here, published every week on Thursdays!
Last Posts
Why Should Marketplaces Work with Ad-Tech Providers in Building In-House Ad Business?
Mar 30, 2022
Retail Media Advertising (RMA) business is booming and has no signs of slowing down. This growth can be evidenced by the stellar financial performance
Introduction to Retail Media Ad Types
Mar 4, 2022
Been spending more time online shopping recently? You are not alone! It is no secret that the pandemic has accelerated online shopping, leading to a p
Header Bidding vs. Open Bidding
Feb 24, 2022
Programmatic advertising has one clear goal: to increase efficiency for advertisers and publishers. Fundamental to programmatic advertising is header
What are Retail Media Ads?
Feb 10, 2022
In recent years, there has been a lot of buzz around the topic of retail media within the space of digital advertising.
